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Fold/Unfold

FOLD/UNFOLD

JULY 2018
VISUAL IDENTITY / ART DIRECTION
Workshop by Central Office

Fold/Unfold is a kit of parts pertaining to the Self-Care Essentials: How to get over a shitty day joint venture between the LA-based MFAGD Otis graduate class and Portland design studio Central Office. As the chosen art director, I created a visual identity and system for each of the participants’ boxes. For my own personal box, I wanted a creative form of therapy. As a designer with ADHD, it can be hard to remember to not be ON and at a 100% at all times, and so anxiety ensues – TL;DR: I’m a workaholic with no chill.

The way I can trick my brain to shut off and let my body unwind is by using my hands, and so I chose the Japanese art of paper folding. Origami has been proven to boost mindfulness.

 
 
 
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Top 3 hashtags related to self-care were chosen carefully to promote the kits.

 
 
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One of the origami pieces I put instructions to was paper cranes because “according to Japanese tradition, folding 1,000 paper cranes gives you a chance to make one special wish come true. In some variations of the tradition, you may be granted happiness and eternal good luck, instead of just one wish, such as long life or recovery from illness or injury.” And honestly, if you’re also an anxious designer – either the paper folding calms you in the middle of making 1,000 paper cranes or by the end, or you make you wish for it and find peace.