Agua LuchaMOTION GRAPHICS, VIDEO PROMO FOR ACTIVATION EVENT
MintMOTION GRAPHICS & TV IDENT DESIGN
VISUAL IDENTITY, ART DIRECTION
Workshop by Central Office
Fold/Unfold is a kit of parts pertaining to the Self-Care Essentials: How to get over a shitty day joint venture between the LA-based MFAGD Otis graduate class and Portland design studio Central Office. As the chosen art director, I created a visual identity and system for each of the participants’ boxes. For my own personal box, I wanted a creative form of therapy. As a designer with ADHD, it can be hard to remember to not be ON and at a 100% at all times, and so anxiety ensues – TL;DR: I’m a workaholic with no chill.
The way I can trick my brain to shut off and let my body unwind is by using my hands, so I chose the Japanese art of paper folding. Origami has been proven to boost mindfulness.